Sunday, November 27, 2011

The Invisible Disability of Lyme will be very public!

Lyme Disease. Super Sized.

The International Lyme and Associated Diseases Society is running a powerful public awareness campaign to create greater understanding of the dangers of Lyme Disease, thanks to a special donation of advertising time on the CBS Jumbo Tron in New York City.
 
Lyme disease has been an invisible disability ... The International Lyme and Associated Disease Society (ILADS) launched a public awareness campaign by making this invisible disability more visible in Time Square during the Holiday Season. Greater public awareness may help to reduce the catastrophic disease burden caused by Lyme and associated diseases.

ILADS is running a powerful public awareness campaign to create greater understanding of the dangers of Lyme Disease, thanks to a special donation of advertising time on the CBS Jumbo Tron.

The Jumbo Tron is anything but invisible. The giant video screen is 26 feet tall and 20 feet across and is strategically positioned at 42nd Street between 7th and 8th Avenues in New York City. The spot will run every 20 minutes for 3 months. It is estimated that 1.6 million people pass through Times Square each day. The spot will remain in place during the Thanksgiving Day Parade and New Year’s Eve celebration for bonus exposure.

ILAD lyme disease Toronto 2011
The all-type animation focuses on the statistical fact that Lyme disease is growing faster than AIDS.

"Lyme disease is an invisible epidemic," said Barbara Buchman, Executive Director for the non-profit International Lyme and Associated Diseases Society (ILADS). "Tick-borne illnesses spread quickly and the diagnosis, which is largely based on symptoms, can be elusive unless a physician is Lyme-literate."

(Information shared from Putting Lyme Behind You and ILADS Media Center)


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